A plate of whole foods including grains, pulses and vegetables

Most of your plate, most of the time - Bringing Whole Foods back to the British kitchens.

Sourcing
How Britain stopped eating real food, and what we're doing to bring it back Walk down any British supermarket aisle and pick up a packet at ra...
quality control

From Farm to Cupboard: Conversation on Quality - How We Keep Your Whole Foods Safe, Pure, and Traceable

quality
What Really Goes Into a Bag of Chickpeas... When you pick up a bag of organic lentils or a pack of almonds from Whole Food Earth brand, it's easy t...
Almonds shown in shell and shelled, the stone fruit that became a favourite nut

Almonds: The Stone Fruit That Became Europe's Favourite Nut

almonds
Here is a small piece of botanical trivia that surprises almost everyone: the almond is not really a nut. It is the seed of a stone fruit, a close ...
Golden and brown flaxseed, also known as linseed

Flaxseed, Linseed, Linen: The 30,000-Year-Old Plant That Feeds and Clothes Us

flaxseed
There is a strong case to be made that no plant has shaped human life more quietly than flax. Before wheat fed cities, before cotton clothed empire...
Chia and flaxseeds added to children's meals for plant-based omega-3

Fish-Free Brain Food: 5 Easy Ways to Sneak Omega-3s into Your Kids' Meals

chia seeds
Omega-3 essential fatty acids are the building blocks for brain development of kids, helping with everything from concentration in the classroom to...
Chia seeds and flaxseeds side by side, compared for omega-3 content

The Great Omega-3 Showdown: Chia Seeds vs. Flaxseeds

chia seeds
If you are looking to boost your plant-based Omega-3 intake, you have likely found yourself standing in the health food aisle of a supermarket, sta...
A spoon of chia seeds, a plant-based source of omega-3

The Plant-Based Omega-3 Powerhouse: Why Chia Seeds Are Replacing Fish on UK Plates

chia seeds
The British diet is changing. Whether driven by the rising cost of living, environmental concerns, or the booming flexitarian trend, many people ar...
A home-cooked whole food meal next to ultra-processed food

Forget Calorie Counting: This Study That Proves Home Cooking Beats UPFs for Weight Loss

baking-cooking
For decades, the standard weight-loss advice in the UK has revolved around a single equation: calories in vs. calories out. If you want to lose wei...
The Science of Cravings: How Ultra-Processed Foods Are Engineered for Addiction

The Science of Cravings: How Ultra-Processed Foods Are Engineered for Addiction

Nutrition & Lifestyle
Have you ever opened a packet of crisps with the intention of having just a handful, only to find yourself staring at an empty bag ten minutes late...
The Pantry Reset: Escaping the Supermarket Minefield

The Pantry Reset: Escaping the Supermarket Minefield

organic
Navigating a modern supermarket can feel like a high-stakes obstacle course. You walk in for some basic sustenance, and suddenly you are bombarded ...
Are Ultra-Processed Foods the New Tobacco? What a Groundbreaking Study Reveals

Are Ultra-Processed Foods the New Tobacco? What a Groundbreaking Study Reveals

Nutrition & Lifestyle
For years, the wellness community has warned about the dangers of highly processed diets. But a shocking new study has just escalated the conversat...
Beyond the Buzzwords: How to Spot "Health-Washing" in the Supermarket

Beyond the Buzzwords: How to Spot "Health-Washing" in the Supermarket

Nutrition & Lifestyle
You are standing in the supermarket aisle, genuinely trying to make better choices for your body. You reach for a snack wrapped in earthy brown pap...